This article originally appeared on Vulcan Post. Avid Singaporean online shoppers, here's some good news for you: Google has just teamed up with DBS and SingPost to launch a 3-day shopping extravaganza next month, from the 2nd to 4th of February, 2359 hours. The " Great Online Shopping Festival " (GOSF) will include participating merchants such as Zalora, Courts, Luxola, Agoda and other brands, which will be revealed nearer to the date. The event is also supported by SPRING Singapore. "Not only is Singapore one of the most connected cities in the world, its connected citizens are also amongst the most savvy! Research shows that nearly 70 percent of Singaporeans research products online before purchase. We're excited to be collaborating with DBS and SingPost — Singapore icons themselves — to celebrate the nation's burgeoning e-commerce industry by creating a platform where Singapore's retailers showcase their products, services and best deals, " said Joanna Flint, Country Director, Singapore, Google Asia Pacific.
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The initiative is also supported by three new partners to help create awareness about online shopping and drive user participation for GOSF. Airtel, Intel and Paytm are the preferred partners for the initiative. Apart from promoting the initiative, Airtel will also offer a flat 10% cashback on all online transactions on top of the other offers by participating websites to customers who transact using Airtel money. And to help people connect to the internet, Airtel is giving away a free dongle on new 4G and a free Wifi modem on new broadband connections. Sandeep Aurora, Director of Marketing and Market Development, Intel South Asia states "We are delighted to partner with Google on this initiative, through this initiative, consumers can avail exciting and exclusive offers on the best of Intel Processor powered devices like tablets, and the latest 4th generation Intel Core processor powered laptops. We have partnered with leading OEMs and e-commerce players to provide some unique deals to our customers that make this season the perfect time to bring home a PC. "
Consumer confidence to shop online is on the rise in India and in the last few weeks, over 5 million users have visited to site, " Google India Managing Director Rajan Anandan said during the launch. Google said GOSF has been introduced with an objective to promote online shopping in India. In its exclusive section the company is offering deals for Airtel Infinity TV, Auxus RIST smartwatch, BBPC Card – 5000, designers collection, and more. This time GOSF has also launched a new section this year 'Rs 299 Corner'. This new section caters to the first time buyers with products with huge discounts and also free shipping and cash on delivery option. The best deals of at Rs 299 are compact and stylish designed Sandisk Cruzer Blade 16 GB Pen Drive, Lenovo wireless mouse N 100 and Philips QT4000 trimmer. Google India has partnered Aditya Birla Money My Universe as a preferred partner for this year's event. GOSF is currently in its third edition and was initially launched in 2012 by Google to boost the adoption of online shopping in India.